Case Study: awork scales marketing spend and improves attribution with Funnel

awork reallocates 30% of media budget with Funnel

awork, a B2B SaaS company providing a digital workspace, faced a challenge in scaling its marketing investments. With data spread across different platforms and Google Analytics providing biased, last-click attribution, they could not determine what drove user signups, the true cost of customer acquisition, or where to most effectively allocate their budget to outbid competitors. They sought a vendor to provide a single source of truth and data-driven attribution, leading them to Funnel Measurement.

By implementing Funnel's advanced multi-touch attribution and marketing mix modeling solutions, awork gained deep insights into their marketing performance. This allowed them to see the true value of paid social media and confidently reallocate 30% of their budget to it. The data-driven setup provided by Funnel enabled awork to optimize spending, reduce customer acquisition costs, and scale its media spend fourfold over two years.

Awork