Case Study: AppsFlyer saves countless hours and improves decision-making with Funnel

Appsflyer saves countless hours with Funnel

AppsFlyer, a leading mobile app measurement and analytics platform, needed a faster way to connect fragmented marketing and business data across tools like Salesforce and Google Sheets. Manual matching of UTM parameters was time-consuming and led to reporting inaccuracies, making it difficult for AppsFlyer to quickly understand marketing performance and optimize spending.

Funnel centralized AppsFlyer’s data into a single source of truth and automatically mapped and enriched it, eliminating manual work after setup. With Funnel, AppsFlyer gained near real-time reporting for marketing, sales, and executive teams, saved countless hours each month, and improved budget optimization and decision-making across global teams.

AppsFlyer

Elad Stauberg

Senior Marketing Operations Analyst