Case Study: Admiral Markets achieves centralized, automated cross-market reporting with Funnel

Admiral Markets - Customer Case Study

Admiral Markets, a global online trading provider active in 40+ countries with 20+ local websites, ran campaigns across 10+ ad channels (AdWords, Facebook, Bing, Twitter and more) and tracked multiple conversion goals per site. They needed an automated solution for cross-domain tracking and consolidated reporting, and engaged Funnel to centralize their marketing data and reporting workflows.

Funnel implemented a centralized marketing data hub with automated dashboards, cross-market reports and a report center for local markets, plus the ability for Admiral Markets to upload custom data. The result: always up-to-date, granular reports that enable exploratory analysis, easier access for local business owners, and a replacement for time-consuming manual downloads—delivering more scalable, accurate campaign performance reporting for Admiral Markets.

Admiral Markets

Mykyta Barabanov

Head of Performance Media & SEO