Funnel
37 Case Studies
Case Study: ABA English achieves centralized, automated marketing data and saves 2+ hours per day with Funnel
A Funnel Case Study
ABA English - Customer Case Study
ABA English, an award‑winning online English academy, faced time‑consuming manual data collection and reconciliation across multiple marketing platforms—Helena Giménez, Head of Insights, spent more than two hours a day aggregating spreadsheets, maintaining custom scripts, and manually converting currencies. To solve this, they turned to Funnel and its data‑integration platform to replace error‑prone manual processes.
Funnel implemented a centralized data hub that connected all marketing platforms, activated automatic currency conversion, and scheduled exports to Amazon Redshift for visualization in Chartio. As a result, Funnel cut data collection and mapping from more than two hours a day to under five minutes, automated imports to Chartio, improved ad‑spend visibility and budget control, and enabled the team to identify and optimize underperforming platforms.
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ABA English
Helena Giménez
Head of Insights