Case Study: LCOR boosts leasing performance and training with Funnel Leasing

LCOR boosts tours 62% with Funnel Leasing

LCOR, a multifamily owner-operator, faced a challenge with its previous property-centric CRM. The system created a poor experience by duplicating renter records and, more critically, failed to provide its training team with the granular insights needed to coach leasing agents individually. The former system also made it impossible to verify if lead follow-up activities were actually completed.

Funnel implemented its renter-centric CRM and AI tools to give the training team transparency into individual performance. This allowed for targeted coaching, verified that follow-up tasks were done, and established Funnel as a single source of truth for all communications. As a result, LCOR achieved a 62% year-over-year increase in tours, improved job satisfaction, and retained top leasing talent.

LCOR