Case Study: Cortland boosts tour scheduling and unifies renter journeys with Funnel Leasing

Funnel’s AI and marketing automations increase Cortland’s tours and provide a connected renter journey

Cortland, a multifamily property management company, faced a challenge with disconnected point solutions that created a clunky experience for renters and onsite staff. Their siloed data and limited marketing automation capabilities prevented them from delivering a personalized, top-tier renter journey. This technological constraint hindered their marketing and customer management effectiveness.

Funnel's solution involved implementing its AI-powered Virtual Assistant, known internally as Cortney, and its marketing automation platform. This provided a unified, data-transparent system that automated responses and interactions throughout the entire renter journey. The results were significant, with Funnel enabling 69% of automated tours to be scheduled after hours, providing a modern experience for renters and freeing onsite teams to focus on higher-value tasks.

Cortland

Bri Bocker

Director of Marketing Technology