Case Study: LCOR improves leasing performance and training with Funnel Leasing

Funnel allows LCOR’s leasing teams to improve performance and boost job satisfaction

The customer, LCOR, a multifamily real estate company, faced the challenge of improving its leasing team's performance. Their previous CRM lacked the granular, individualized insights needed for effective training and could not verify if lead follow-up activities were actually completed. This made it difficult for LCOR's training team to properly coach agents and retain top talent.

Funnel Leasing addressed this with its renter-centric CRM and AI products. The platform provided transparent, individual-level data on all communications, allowing trainers to identify specific areas for coaching and confirm that follow-ups occurred. This solution empowered the LCOR team, leading to a 62% year-over-year increase in property tours and significantly higher job satisfaction among leasing agents.

LCOR

Mike Hogentogler

Chief Operating Officer