Case Study: Cortland centralizes leasing and boosts renter experience with Funnel Leasing

Funnel Allows Cortland to Finally “Operate How They Want” and Centralize to Best Serve Renters

Cortland, a multifamily property management company, faced a challenge as their legacy technology solutions created a disconnected and frustrating experience for both renters and onsite staff. Their systems did not allow information to flow effectively between properties, which prevented them from operating the customer-centric business model they desired.

Funnel implemented its CRM, AI, automation, and contact center products to empower Cortland to build a centralized, renter-centric operating model. This solution from Funnel enabled Cortland to bring their prospect management in-house, cross-sell across their portfolio, and use data for smart staffing. As a result, 12% of renters leased at a different Cortland community than the one they initially inquired with, capturing leads that would have otherwise been lost and creating a better experience for both staff and residents.

Cortland

Mike Gomes

Chief Experience Officer