Case Study: Cortland achieves centralized multifamily leasing and better renter experiences with Funnel Leasing

Cortland boosts cross-sold leases to 12% with Funnel Leasing

Cortland, a multifamily owner-operator, faced a challenge with legacy technology that created a disconnected and frustrating experience for both renters and onsite staff. Their data was siloed at the property level, preventing them from operating their business in a centralized, renter-centric way and constraining their desired operating model. They turned to Funnel's platform, which includes CRM and AI products, for a solution.

By implementing Funnel, Cortland gained the flexibility to centralize its prospect management and lead nurturing activities. This solution allowed them to bring their first point of contact in-house and cross-sell between communities, resulting in 12% of renters leasing at a different Cortland community than the one they initially inquired with. Funnel also provided data insights that enabled smarter staffing models and contributed to a better experience for both associates and residents.

Cortland