Case Study: Cortland boosts tours and unifies renter marketing with Funnel Leasing

Cortland boosts after-hours tour scheduling to 69% with Funnel Leasing

The customer, Cortland, faced a challenge with disconnected point solutions that created a frustrating experience for both renters and staff. Siloed data and limited automation made it difficult for their team to craft a personalized, top-tier renter journey. To address this, Cortland turned to the vendor, Funnel Leasing, implementing its CRM and AI products.

Funnel Leasing's solution introduced AI-powered marketing automation, including a virtual assistant named Cortney that provides 24/7 responsiveness. This empowered Cortland to automate workflows throughout the entire customer journey. A key result was that 69% of tours booked via AI were scheduled after hours, providing a modern experience for renters and freeing up staff to focus on high-value tasks, leading to a more unified and effective marketing operation.

Cortland