Case Study: Mack Property Management boosts prospect sentiment with Funnel Leasing

AI + automation boost prospect sentiment to 88%

Mack Property Management was looking for a CRM provider that could use AI and automation to enhance customer satisfaction and scale the impact of their team across a portfolio of over 5,200 units. The company needed a solution that would address both current and future challenges in the leasing process for their multifamily properties.

Funnel implemented its renter-centric CRM with built-in AI and marketing automation. This solution delivered a seamless experience for prospects by providing instant answers and automated follow-up. As a result, Mack Property Management saw its prospect sentiment score increase to 88%, lead conversion rise to 84% from 78%, and community loyalty scores jump to 80% from 76%, demonstrating significantly improved renter satisfaction.

Mack Property Management

Angela Flick

Vice President of Strategic Solutions