Case Study: Garrett Leight California Optical elevates its digital storefront with Funkhaus

Garrett Leight California Optical unifies two eyewear brands on Shopify Plus with Funkhaus

Garrett Leight California Optical, an eyewear brand known for its high-quality frames and superior in-store experience, found that its digital presence failed to reflect its vibrant brand spirit. Concerned about this disconnect, the company approached the digital agency Funkhaus for a comprehensive re-platforming solution to bring its brand to life online.

Funkhaus implemented a full ground-up rework of the site on Shopify Plus, unifying the brand's separate product lines into a single, streamlined digital experience. The solution prioritized mobile-first design, intuitive navigation with robust filtering, and impactful product detail pages to legitimize these high-consideration purchases. While focusing on shoppability and conversions, Funkhaus also preserved the brand's content marketing efforts, ensuring its stories and collaborations were highlighted. The new site successfully translated the premium in-store experience into a modern digital presence.

Garrett Leight California Optical