Case Study: Fuzzy Door grows audience and engagement with Funkhaus

Fuzzy Door gains thousands of followers and reaches 10,000 new people with Funkhaus

Fuzzy Door, the production company founded by Seth MacFarlane, faced the challenge of establishing its own social media presence and engaging its existing fan base as a distinct brand entity. The digital agency Funkhaus was brought on to develop and manage this new social content program, specifically focusing on building an audience for the client's new Instagram account.

Funkhaus created a March Madness-style bracket on Instagram for fans to vote on their favorite characters from Fuzzy Door's shows. This solution leveraged existing content in a new and engaging way. The campaign was a significant success; Funkhaus helped Fuzzy Door add thousands of new followers and reached 10,000 non-followers. The initiative also provided valuable insights into audience preferences for newer characters.

Fuzzy Door