Case Study: Columbia Records launches Tyler, The Creator’s surprise album site with Funkhaus

Columbia Records launches Tyler, The Creator’s album site in 10 days with Funkhaus

Columbia Records needed a digital partner to create a high-impact, functional website for Tyler, The Creator's surprise album drop. They required a solution that went beyond a simple landing page to match the artist's unique creative energy and legacy, all on an extremely truncated timeline. Funkhaus provided its digital expertise and creative services to meet this challenge.

Funkhaus delivered a sleek, lightweight, and interactive website that aligned with the album's throwback visual language. The solution included e-commerce capabilities for merch and pre-orders. The project was a major success, attracting over 1 million viewers in its first weekend. Funkhaus continues as an ongoing creative resource, updating the site throughout the album's cycle.

Columbia Records