Case Study: Campus Party achieves 2,000 full assessment completions (1,200% increase) with Funifier gamification

The Campus Party - Customer Case Study

The Campus Party is the largest technology event in Brazil; SEBRAE, a longtime sponsor, wanted to boost attendee engagement—especially to get participants to complete SEBRAE profile assessment questionnaires. Funifier provided gamification solutions (via a mobile app and event gamification platform) to drive participation across lectures, workshops and social activities.

Funifier implemented a points-based gamification system—using 16 game techniques—where attendees earned points for actions (attending lectures, workshops, receiving business advice, social interactions and completing assessments) redeemable in a virtual shop, with KPIs tracked like assessments completed and souvenirs redeemed. The result: 2,000 participants completed the assessment questionnaires in full (a 1,200% increase versus the previous year), and the program supported strong overall engagement across the event (8,000 participants, 160,000 in the free area, 700 speakers), demonstrating measurable uplift from Funifier’s solution.

The Campus Party