Case Study: Caixa Econômica Federal boosts mobile and internet banking adoption with Funifier's gamification platform

Caixa Econômica Federal - Customer Case Study

Caixa Econômica Federal, one of Brazil’s largest banks with over 200,000 employees and 75 million customers, faced low adoption of its digital channels because many customers preferred conducting transactions at physical agencies. To address this, Caixa partnered with Funifier to launch a gamification campaign called "Promotion Type" on the Funifier platform to motivate customers to use mobile and internet banking.

Using Funifier’s gamification solution, customers earn points for accessing the mobile app, completing internet-banking transactions, and inviting friends; points qualify them for monthly draws of smartphones and travel packages. Funifier’s program both incentivizes and makes digital behavior measurable—driving increased engagement with Caixa’s digital channels and allowing the bank to track and reward digital transactions.

Caixa Econômica Federal