Case Study: Urban Farms keeps fresh produce flowing with FundThrough

How This Grocery Supplier Kept Fruits and Vegetables Flowing to Consumers

Urban Farms, a Florida-based grocery supplier, needed reliable cash on demand to buy fresh fruits and vegetables from growers in the U.S. and abroad as coronavirus-driven demand surged and payment terms from large retailers stretched to 60 to 90 days. To keep product flowing to stores like Walmart, Country Fresh, and Giant Eagle, the company turned to FundThrough and its Pro Invoice Factoring service.

With FundThrough, Urban Farms was able to upload invoices in the morning and receive working capital the same day, giving the company the liquidity to pay growers immediately and stay competitive in a tight market. The result was stronger cash flow, faster access to funding than a traditional bank line of credit, and the confidence to keep supplying high-demand products to major retailers without worrying about collection delays.