Case Study: Word FM achieves a seamless, trackable "Pathway to Hope" brick fundraiser with FundRaiser Software

Word FM - Customer Case Study

Word FM, a growing Christian radio station, launched “Pathway to Hope” — a branded brick fundraiser to personalize a walkway at its new facility and complement a traditional capital campaign. The challenge was to let listeners order and inscribe bricks online, accept payments (including split payments), and capture donor data and receipts without creating extra manual work for the station.

Word FM linked its site to the brick vendor’s ordering system and integrated payments with FundRaiser’s Donor Portal, so inscriptions are entered on the brick site while Donor Portal handles payment, receipts, and gift recording. The kickoff raised 115 of the 700-brick goal, made payment installments possible, eliminated duplicate data entry, and simplified ongoing mail and online appeals while delivering a smooth donor experience.

Word FM

Jean Otto Ford