Case Study: WLMB-TV40 achieves stronger donor engagement and fundraising efficiency with FundRaiser Software

WLMB-TV40 - Customer Case Study

WLMB‑TV40 is an award‑winning, Christ‑centered television station that relies on strong donor relationships to sustain its mission and programming excellence. Faced with high mail and pledge volumes, the need to segment audiences, track campaign ROI, and tighten budgets, the station needed a donor management solution that would streamline gift processing, communications, and reporting.

By using FundRaiser Professional, WLMB centralized donor records, automated thank‑you letters, segmented mailing lists, and ran campaign and pledge reports to monitor ROI and cash flow. Features like campaign management, rapid gift entry with a check reader, and customizable reports reduced data‑entry time, improved accuracy, and helped the station target appeals more effectively—enabling better stewardship, clearer budgeting, and stronger donor engagement to support WLMB’s broadcasting mission.

WLMB-TV40

Shawn Rames

Senior Vice President