Case Study: 37th Judicial CASA Group achieves a $25,000 eclipse campaign — exceeding goal and gaining major donors and volunteers with FundRaiser Software

Local CASA 'Eclipse Child Abuse' Campaign Succeeds

FundRaiser Software partnered with the 37th Judicial CASA to help solve a twin challenge: raise unrestricted funds and recruit more volunteer advocates while boosting local visibility. The group needed immediate money for volunteer support costs and a larger, more loyal donor base to sustain services across seven counties.

They launched a two-part “Eclipse Child Abuse” campaign—selling NASA-approved eclipse glasses for visibility and small donations, and running an “Angel Advocate” major-donor drive to fund volunteer training and mileage. Tying fundraising to the eclipse earned free media, expanded reach, and attracted many new major donors. The campaign exceeded its $20,000 goal by $5,000 (raising $25,000), created a reliable $15k–$20k annual donor base, and generated momentum for recruiting at least 10 new volunteers in the upcoming training cycle.