Case Study: Figge Art Museum achieves donor upgrades and stronger event ROI with FundRaiser Software

Figge Art Museum - Customer Case Study

Figge Art Museum, a regional museum focused on connecting art and people, needed to move donors up the giving ladder despite a small staff and limited budget. When Development Director Raelene Pullen reviewed the existing FundRaiser database she found it underused and lacking the structured data needed for targeted cultivation and ROI analysis.

Rather than replace the system, the team completed FundRaiser training, worked with Technical Support, and overhauled coding and campaign management to capture detailed donor, event and relationship data. Using small, targeted events, personalized communications and weekly ROI reports, they now benchmark and track responses, improve donor stewardship, and consistently move supporters toward higher levels of giving while making smarter, data-driven fundraising decisions.

Figge Art Museum

Raelene Pullen

Development Director