Case Study: Christian Appalachian Project boosts conversions 4x with Fundraise Up

Christian Appalachian Project boosts conversions 4x with Fundraise Up

Christian Appalachian Project (CAP), a nonprofit serving Appalachia, faced a clunky digital donation experience that limited payment options and resulted in low conversion rates. Their challenge was to reduce friction for donors and modernize their fundraising platform. They implemented the Fundraise Up donation platform to address these issues.

By using Fundraise Up, CAP gained a streamlined checkout with expanded payment methods and personalized donation pages. This solution led to a 319% increase in landing page conversions, growing from 6% to 25%. The platform also helped them acquire over 1,000 new recurring donors and significantly reduced customer service complaints, demonstrating the measurable impact of Fundraise Up.

Christian Appalachian Project