Case Study: OSU Foundation achieves 11x growth in annual giving with Fundmetric

OSU Foundation grows Women’s Giving Circle membership 11x with Fundmetric

The Oregon State University Foundation (OSU Foundation) faced stagnant membership growth in its Women's Giving Circle, typically adding only about 10 new members per year. Challenges included a limited donor dataset, siloed internal operations, manual segmentation for outreach, and a lack of internal AI expertise. They partnered with vendor Fundmetric, which provided practical AI tools and predictive modeling services to address these issues.

Fundmetric implemented a hybrid solution that augmented the OSU Foundation's capabilities, using AI-driven predictions alongside traditional methods to develop a list of high-potential members. This solution led to an 11x increase in new members, growing from an average of 10 per year to nearly 50 in the initial campaign. Fundmetric's approach demonstrated that AI can be effective even with small datasets and helped the foundation cultivate its next generation of donors.

OSU Foundation