Case Study: Central Washington University boosts donor engagement with Fundmetric AI

Central Washington University boosts calendar year-end contributions 115% with Fundmetric

Central Washington University faced challenges with high email spam rates, inefficient broad outreach, internal team silos, and a lack of insight into constituent behaviors. To address these issues, they partnered with Fundmetric and leveraged its AI-driven platform.

Fundmetric implemented a strategic AI integration featuring predictive analytics, automated personalized videos, and dynamic interest tagging. This solution enabled personalized outreach at scale, broke down internal silos, and optimized campaign efficiency. The results for Central Washington University included a 115% increase in total contributions, a jump in email deliverability to 90%, and an 85% increase in direct mail gift counts, all achieved while sending fewer emails.

Central Washington University