Case Study: Fundamental Group boosts mid-cap awareness and engagement with Fundamental Media

Fundamental Group drives 75,500 active visits with Fundamental Media

Fundamental Media was engaged by Fundamental Group to drive broader awareness of mid-cap funds and position the client's fund as the preferred choice during a time of crisis.

The solution implemented by Fundamental Media was a multi-stage digital campaign featuring animated and interactive landing pages to create an engaging user journey. This strategy resulted in a 0.25% CTR, 75,500 active visits, and over 11,600 users interacting with a portfolio weighting tool, significantly lowering the cost per visit by 170% year-over-year.

Fundamental Group