Case Study: Cornell University boosts graduate program leads with Fundamental Media

Cornell University boosts RFI completions to 830 with Fundamental Media

Cornell University faced the challenge of generating qualified leads for 12 different graduate programs while managing a strict budget and navigating the significant audience overlap between the campaigns. The university partnered with Fundamental Media to deliver these leads through specific targeting and to efficiently manage the co-existing campaign budgets within the same media landscape.

Fundamental Media implemented a strategy focused on the slight differences between each program's audience, employing a wide media mix that included YouTube, out-of-home display, audio, programmatic display, and targeted email. By leveraging first-party data and firmographic targeting from its sister company Alphix Solutions, Fundamental Media ran concurrent, targeted campaigns that successfully co-existed. This solution resulted in 830 RFI completions for FY23, a 37.2% increase in CTR, and a reduced cost per active view of $17.

Cornell University