Case Study: Cornell University achieves higher conversions without increasing budget with Fundamental Media

Cornell University boosts MBA conversions by 133% with Fundamental Media

Cornell University wanted to raise awareness of its Ivy League business school programs and drive potential students further down the enrollment funnel without increasing its advertising budget. To meet this challenge, Fundamental Media developed a strategic marketing approach.

Fundamental Media created three distinct brand strategies for the MBA, EMBA, and specialized Master's programs, allocating budget from each. These brand campaigns ran across search, podcasts, digital display, and print, creating a high-traffic funnel that was then leveraged for remarketing and paid search. This strategy resulted in significant increases in conversion rates and massive reductions in cost per conversion across all programs without any increase in the overall budget.

Cornell University