Case Study: Leading B2B SaaS Company achieves improved lead conversions with Functionize

Leading B2B Saas Company Improves Lead Conversions with Functionize

Leading B2B SaaS Company, a San Francisco–based enterprise software firm, had just completed a major website refresh but faced the risk of broken forms, missing content and 404s across an ecosystem of integrations (Hubspot, Webflow, Zendesk and a proprietary backend) while multiple teams and agencies made live changes. The marketing team engaged Functionize for digital experience monitoring to ensure the external site kept delivering core lead-generation and content workflows reliably.

Functionize deployed its AI-powered platform—using Functionize Architect and Test Data Management—to create 39 automated tests in under 3 hours, then orchestrated daily runs of the full suite in less than 30 minutes. The solution gave the marketing team daily notifications, Slack alerts on failures, and fast triage via SmartFix, leading to quicker issue resolution (minutes instead of days), reduced maintenance, higher confidence in the site, and improved lead conversions.