Case Study: Suburbia Advertising achieves higher profits and streamlined workflow with FunctionFox

How Tracking Time can Increase Profits

Suburbia Advertising, a full-service design, advertising and multimedia firm in Vancouver and Victoria, used the web-based time-tracking system FunctionFox to monitor projects and costs. After a year of data they discovered 80% of their time was spent on clients producing only 20% of revenue, and then faced the potential loss of two junior designers—forcing a rethink of client focus, staffing and profitability.

Using FunctionFox’s project and personnel reports they identified billable time per person, dropped or referred unprofitable accounts, and reallocated work so remaining staff only needed an extra three billable hours per week to cover the lost positions. The firm improved scheduling, cut unbillable hours, boosted cash flow and profitability, launched a new client roster and streamlined operations—while making timesheet compliance easier.

Suburbia Advertising

Virginia Boggie

Partner at Suburbia Advertising