Case Study: PR 20/20 achieves accurate time tracking and improved profitability with FunctionFox

How FunctionFox Helped PR 20/20 Dodge a Time-tracking Rabbit-hole

PR 20/20 is an outsourced marketing agency that builds outcome-driven campaigns for small to large enterprises. Founder Paul Roetzer needed an accurate, flexible time-tracking system that fit their value-based pricing model and prevented the inaccuracies and delays common with manual time entry.

They implemented FunctionFox to monitor productivity, produce real-time client activity reports, forecast workloads, and customize tracking to their pricing approach. The tool was easy to adopt and scale, became part of daily workflow and hiring, and delivered measurable results: clearer performance gaps, more accurate pricing and staffing, better workflow management, and improved agency efficiency and profitability.

PR 20/20

Paul Roetzer

President, PR2020