Case Study: Franklin College achieves streamlined, proactive in‑house marketing with FunctionFox

Franklin College Says FunctionFox is Perfect for In-House Marketing Teams

Franklin College is a small liberal arts college of about 1,000 students whose three-person marketing team was overwhelmed by a constant stream of requests — Ann Smith, Director of Marketing, was receiving 100–150 emails a day and struggled to read, organize and delegate incoming work. With limited resources and growing demand, the team needed a way to manage projects, centralize knowledge and regain control of its workflow.

They implemented FunctionFox, spending about a month to adopt its in‑house marketing features. The system streamlined project intake and tracking (now only minutes a day to enter new jobs and an hour biweekly to review open work), provided quantitative data for planning, and helped the team complete more than 500 projects in a year. As a result, the team became proactively strategic, reduced errors, gained internal respect and benefited from responsive support and ongoing product improvements.

Franklin College

Ann Smith

Director of Marketing