Case Study: Nail Communications achieves improved profitability and real-time visibility with Function Point

Function Point delivers project visibility accurately and in real time

Nail Communications — and its recently launched Nail PR — was growing fast but hampered by scattered data, manual processes and poor project visibility that led to invoicing confusion, underquoting and inefficiencies that can cost agencies 20–30% of revenue. With growth outpacing its systems, the agency needed a way to centralize operations and regain control of budgets, time and billing.

Since adopting Function Point in 2011, Nail has used real-time reporting, historical job tracking, CRM, QuickBooks integration and automated workflows to eliminate manual work, tighten estimates and improve billing accuracy. The result: stronger profitability and project control, the capacity to scale (including launching Nail PR), and more time for the team to focus on delivering high-quality client work.

Nail Communications

Kerri Stanzione

Finance Director of Advertising Agency