Case Study: Acart (Ottawa full-service ad agency) achieves 20% revenue growth and 25% capacity gain with Function Point

Function Point boosts Acart’s metrics and offers a holistic view with a click

Acart is a 25-person, full-service mid-market advertising agency in Ottawa that shifted after the pandemic to value‑based pricing and more strategic client partnerships. The change exposed weaknesses in its tech stack — multiple project tools (Asana, Monday.com, Workamajig), desktop accounting, and manual Excel work — leaving leadership without timely business intelligence, poor transparency, and cumbersome resource planning.

After a structured needs analysis Acart selected Function Point for its blend of modern UI, robust backend and tailored onboarding; the platform was integrated with QuickBooks Online and customized dashboards were built for each department. The result: automated forecasting and clearer resource visibility, a 20% increase in revenue, a 25% gain in capacity, an NPS of 8.7/10, and faster, data‑driven decision making across the agency.

Acart

Andrew McWiggan

Partner & Chief Innovation Officer