Case Study: The Recognition Group achieves improved profitability and real-time agency control with Function Point

Five areas where creative agencies lose profit and how to prevent it

Function Point addresses a common problem for creative agencies: hidden profit drains from under- and over-servicing clients, poor capacity management, uncontrolled project costs, and high client and staff turnover. Agencies often struggle to make the right decisions because they lack real-time visibility into time, costs and utilization, which undermines both client service and profitability.

Function Point’s cloud-based agency management software brings CRM & estimating, project management, resource and time tracking, finance integration (QuickBooks) and business-intelligence reporting into one platform. By giving teams real-time dashboards, accurate costing and streamlined invoicing, the solution helps agencies optimize utilization, stop absorbing unexpected costs, improve client and staff retention, and ultimately boost profitability and operational efficiency.

The Recognition Group

Elizabeth Marchant

Chief Executive Officer