Case Study: CREW Strategic Marketing & Creative achieves real-time profitability and streamlined project management with Function Point

CREW - Customer Case Study

CREW Strategic Marketing & Creative Agency is a 26-person full-service marketing firm in Abbotsford, BC that delivers results-driven strategies to growing businesses and non-profits. Before adopting Function Point their systems were fragmented across multiple tools, billable expenses and staff time weren’t consistently tracked, and estimating, project management and financial reporting weren’t tied together—leaving limited visibility into project and client profitability.

By standardizing on Function Point as a single, integrated platform CREW unified workflows, enforced time- and expense-tracking, and gained accurate, real-time reporting. The result: improved efficiency and scalability, more accurate pricing and estimates, clear project- and client-level profitability, and better resource forecasting and budget control.

CREW