Case Study: Advatek achieves scalable B2B and B2C ecommerce growth with Function & Form

Advatek cuts page load time by 95% with Function & Form

Advatek, a manufacturer of world-class LED lighting controllers, faced the challenge of launching a range of economy products to hobbyists without compromising their relationships with professional B2B clients. The vendor, Function & Form, was tasked with designing and building a new ecommerce website to serve both markets and increase global brand awareness.

Function & Form delivered a composable commerce solution using Sanity CMS and BigCommerce. The website featured a tailored user experience with separate purchasing flows for wholesale and retail customers, alongside dynamic 3D visuals and a fast global search. The results were significant, including a 95% drop in page load time, a 50% increase in organic traffic, and a 35% rise in returning visitors.

Advatek