Case Study: a higher education university achieves 115% engaged audience growth with fullthrottle.ai

How a Private University Grew Its Engaged Audience by 115%

A higher education university, a private institution, faced the challenge of growing its online student enrollment beyond its immediate geographic area. Despite offering flexible remote programs, awareness was low among potential adult learners outside its market, and competition from online-first schools was fierce. They partnered with fullthrottle.ai to address this.

fullthrottle.ai implemented a solution using its identity resolution to generate new high-intent audiences and deployed tactics like AI-powered SmartMail and targeted display advertising. The results were significant, including a 115% increase in engaged households and a 29% boost in "Apply" intent, which fueled steady growth in applications toward their enrollment goals.