Case Study: a nationally recognized senior living provider increases conversions by 43% with fullthrottle.ai

How a Senior Living Brand Increased Conversions by 43% With fullthrottle.ai’s Multi-Channel Expansion Strategy

A nationally recognized senior living provider sought to overcome the challenges of a competitive, post-pandemic market. The goal was to attract and convert high-intent senior living shoppers into qualified leads, but evolving consumer behavior and increased private equity investment in the sector made it difficult to reach the right prospects and prove marketing ROI.

Partnering with fullthrottle.ai, the provider implemented a streamlined, multi-channel strategy using tactics like SmartMail, display advertising, and Connected TV. This approach, managed within fullthrottle.ai's unified system, drove a significant increase in performance. The campaign generated 43 influenced conversions, which included requests for information and signed leases, and directly improved occupancy rates across 28 different communities.