Case Study: an upskill provider identifies and improves audience conversions with fullthrottle.ai®

Upskill Provider Used fullthrottle.ai® to Assess and Identify Their Audience Conversions

An upskill provider sought to validate its assumption that over 50% of its website traffic was converting into enrollments for its driving program. The challenge was a lack of reliable data, as their existing analytics depended on anonymous metrics and self-reported attribution, making it impossible to connect site visits to actual students. To gain true visibility into the customer journey, they turned to fullthrottle.ai’s patented identity and attribution technology.

Using its platform, fullthrottle.ai analyzed the website traffic and connected it to household addresses. By matching this data with the provider's enrollment records, fullthrottle.ai revealed that 88% of prospective students visiting the site did not enroll. This newly identified audience was then targeted with fullthrottle.ai’s AI-powered Immersive Household® advertising to influence conversions.