Case Study: a real estate development company achieves a 53% lift in validated homebuyer sales with fullthrottle.ai®

Real Estate Developer Sees a 53% Lift in Validated Homebuyer Sales Through CTV Exposure

The real estate development company faced the challenge of expanding its reach to in-market homebuyers and gaining visibility into how its advertising exposure translated into genuine post-view engagement and actual buyer activity. They partnered with fullthrottle.ai to move beyond anonymous impressions from traditional digital channels and connect streaming media to real household-level outcomes.

fullthrottle.ai implemented a solution using their first-party audience generation and CTV activation to identify new, in-market buyers and place ads in high-attention streaming environments. By applying their SafeMatch® Attribution, they connected CTV ad exposure to validated post-view engagement at the household level. This approach drove a 53% lift in validated homebuyer purchases and increased attributed revenue from $1.3M to $2.0M during the campaign.