Case Study: BMW of Sterling increases sales and service revenue with fullthrottle.ai

BMW of Sterling Increases Sales and Service Revenue with fullthrottle.ai

BMW of Sterling, a single-market luxury dealership, faced the challenge of attributing advertising to sales and establishing itself as an electric vehicle authority. Prior to partnering with fullthrottle.ai, the dealership struggled to tie its marketing efforts back to a clear return on investment and needed a way to target prospective customers effectively.

The solution was implemented using fullthrottle.ai’s AdTech platform and its AI buyer propensity model. The vendor’s tactics included Audience Generation, SmartMail direct mail, and targeted digital marketing. As a result, BMW of Sterling saw a 1.55% increase in sales and a 5% increase in service, while fullthrottle.ai identified 4,500 website visitors for them monthly and helped generate $22.9 million in revenue.

BMW of Sterling