Case Study: a personal injury law firm increases website leads and lowers acquisition costs with fullthrottle.ai®

Personal Injury Law Firm Experiences Exponential Increase in Website Leads

A multi-market personal injury law firm faced the challenge of converting more of its website traffic into leads. With an average cost per click of $100 and an industry cost per acquisition of $1,214, their goal was to spend less than $1,000 per acquisition. They partnered with fullthrottle.ai to use its patented technology to transform anonymous visitors into identifiable leads.

fullthrottle.ai installed its script on the law firm's website to transform programmatic audiences into household-based, first-party data. The platform then deployed targeted advertising campaigns. This solution resulted in the firm identifying 1,500 monthly visitors and increasing its converted cases by 0.86% in a single quarter, significantly lowering its cost per acquisition.