Case Study: a large mattress retailer boosts sales by 21.82% with fullthrottle.ai

fullthrottle.ai® Boosts Sales for Mattress Retailer

A large mattress retailer faced the challenge of directly attributing its sales to marketing efforts. Their old analysis tools, which relied on third-party cookies, failed to provide the necessary visibility into what campaigns were driving revenue, making it difficult to justify marketing investments. They partnered with fullthrottle.ai® to address this.

Using its Target & Influence Campaigns service, fullthrottle.ai® resolved the retailer's audience into identifiable household-level data, tying marketing directly to sales. This resulted in a 21.82% sales increase in the first quarter and allowed the retailer to confidently expand from 3 to 10 markets. fullthrottle.ai® identified an average of 6,217 households per month, contributing to a half-million dollar sales increase that was directly tracked back to their campaigns.