Case Study: a national e-commerce company achieves 31% growth in six months with fullthrottle.ai®

National E-Commerce Company Increases Growth 31% Within Half a Year Using fullthrottle.ai®

A national e-commerce bedding company sought to measure and increase sales that occurred after a customer's initial website visit. They enlisted fullthrottle.ai to gain valuable buyer timeline intelligence and understand the true customer journey, as they initially believed most purchases happened on the first visit.

fullthrottle.ai transformed the company's website visitors into first-party, household-based data and deployed instant and look-back marketing to those identified households. This solution uncovered that over 50% of customers did not purchase until nearly a week after their first visit. As a result, the client achieved a 31% growth in sales within six months, with sales increasing from 3,961 in Q1 to 5,754 in Q2, and their conversion rate rose from 7.28% to 14.25%.