Case Study: a home improvement company increases identified household reach by 46% with fullthrottle.ai

A Home Improvement Company Increases Identified Household Reach by 46% Using AI-Powered CTV Activations

A home improvement company needed to expand its reach among homeowners showing service intent in a competitive market with rising ad costs. Traditional digital campaigns, focused on clicks, failed to identify which households were ready to take action. The company partnered with fullthrottle.ai to find a more precise method to identify and engage these qualified households.

fullthrottle.ai used its AI-powered identity resolution to convert anonymous website visitors into verified first-party household audiences. These audiences were then activated across CTV platforms. This solution helped the brand add 156 new households to its audience pool and achieve a 46% increase in its total number of identified households, growing its overall reach by over 40%.