Case Study: a community-focused credit union boosts memberships with fullthrottle.ai

Federal Credit Union Harnesses First-Party Data to Boost Memberships

A community-focused credit union sought to revitalize its growth and increase its membership base but found traditional marketing methods ineffective in the digital landscape. The credit union partnered with fullthrottle.ai to revolutionize its member acquisition strategy using first-party data.

fullthrottle.ai empowered the credit union with a SOC 2 compliant platform that provided household-level data for highly targeted digital display ads, social ads, and direct mail campaigns. This solution drove an 81% increase in returning households in seven months and a 71% quarter-over-quarter increase in new memberships, successfully tying marketing efforts to tangible growth.