Case Study: a large domestic automotive brand achieves 3x sales lift with fullthrottle.ai® in-market audiences

fullthrottle.ai’s In-Market Audiences Outperforms Third-Party Data by 3x in Sales

A large domestic automotive brand needed to improve marketing attribution to increase advertising results and sales. They partnered with fullthrottle.ai to discover new ways to amplify their marketing strategies for their network of approximately 100 dealerships.

Using its in-market audience solution, fullthrottle.ai provided over one million new identified households. The campaign resulted in 20% of all sales being matched back to these households. fullthrottle.ai's audiences ultimately outperformed the client's third-party data by 3x in sales.