Case Study: a senior living community achieves 107% conversion lift with fullthrottle.ai®

Senior Living Community Achieves 107% Conversion Lift With fullthrottle.ai®

A senior living community faced the challenge of rising resident acquisition costs and long sales cycles. Their traditional marketing was inefficient and failed to connect with qualified prospects early in their decision-making process. To address this, they turned to fullthrottle.ai for a solution to reduce cost per move-in and accelerate occupancy timelines.

fullthrottle.ai implemented a multi-channel strategy using its SmartMail, Display Advertising, Online Video, and FreeTV services. This approach targeted in-market households with timely, personalized messaging. The results were significant: a 52% reduction in cost per move-in, saving an average of $236 per resident, and a 107% increase in conversions. The community also shortened the average move-in timeline by 52 days.