Case Study: Technical Community College boosts enrollments with fullthrottle.ai®

Technical Community College Sees Increased Enrollments Using fullthrottle.ai®

A technical community college sought to increase its local enrollment numbers but wanted to achieve this without relying on digital advertising. To meet this challenge, they partnered with fullthrottle.ai for its audience identification and marketing services.

fullthrottle.ai used its technology to identify 17,830 households of prospective students from the college's website traffic. Their SmartMail product then sent targeted luxury mailers to the highest propensity households, re-engaging 1,540 of them. This strategy resulted in a month-over-month returning household increase from 65% to 85%, and one in three recipient households enrolled, accounting for 18% of the college's fall class.