Case Study: SBG Funding converts 300 new clients with fullthrottle.ai omnichannel household-level targeting

How SBG Funding Activated Over 16K Households and Converted 300 New Clients Using Omnichannel Household-Level Targeting

SBG Funding, a national online lender, needed to move beyond generic digital advertising to effectively reach and convert high-potential small business owners seeking funding. Their challenge was to identify verifiable prospects and achieve measurable growth, which their traditional marketing tactics were failing to deliver. They partnered with fullthrottle.ai to implement an omnichannel marketing solution powered by first-party data.

Using fullthrottle.ai's audience generation and identity resolution, SBG Funding identified over 16,000 new verified business owner households. The vendor's omnichannel approach combined targeted display and video ads with AI-optimized SmartMail. This strategy successfully converted over 300 new clients and re-engaged 725 returning households within a three-month period, demonstrating a highly effective and scalable client acquisition model.